Advertorials

khhadvert

Like many freelancers, I write marketing materials such as press releases, as well as feature articles. Here’s an advertorial I wrote several years ago for the Asian edition of TIME magazine; it was part of Kaohsiung’s campaign to raise its international profile ahead of the 2009 World Games. This was a pleasantly straightforward and very well-paid piece of work. Writing an advertorial isn’t very different to writing a standard feature, except one accentuates the positive, and edits out anything remotely negatively. Being very familiar with and liking Kaohsiung made this particular job even easier.

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